The Untold Secret Behind Lead Generation

So how do you do it? Firstly, you create a web page that will be your 'squeeze page' or 'lead capture page'. This webpage is designed to capture names and email addresses from prospects that are interested in your opportunity.

Now, when you are marketing your business opportunity. You should drive your visitors or prospects to your lead capture page instead of your company's website. In your lead capture page, there will be a form for your visitors to fill out and this data will be stored in your autoresponder. An autoresponder is the tool that helps you to contact your list.

Only when your prospects are in your database do you then start to communicate to them about your network marketing opportunity. If you do this continuously for the next 5-12 months, you will find that you will have a good size of prospects you can speak to or email to and you will find that the range falls between a few thousand prospects to tens of thousands of prospects. When you follow this formula, you are bullet proof even if your network marketing company falls apart!

You have nothing to worry about because you will still have a huge list of prospects in your OWN database. With this, you own your leads, not your company. If your company gets closed down or if you get kicked out of your network marketing company, you can simply pick another business opportunity and start promoting it to your own leads without losing ANYTHING! As you can see, if you want to achieve long term network marketing success, you need to learn how to generate and protect your own leads. These databases of leads that you generated are yours and yours to keep forever.

Sometimes when you will find that other network marketing companies or home business opportunities will offer their own squeeze page template for you to copy and paste. However I would not recommend it for the following reasons:

(1) You will not be able to differentiate from the rest of the distributors in the company! With every single distributor out there using the same squeeze page, you do not stand out as a leader because people don't just join a company... they join YOU! What makes you different that people would want to join you instead of other people?

(2) When you use the same template that dozens of other people are using, you will lose out on a lot of FREE search engine traffic. The reason being, Google doesn't like people using duplicate content. Basically, it is much better to use your own original content.

(3) You are still building your company's database in the end. Better to build your own list or database, gain your prospect's trust and build the bond so that even if the company closes down (or if you leave your company), your loyal subscriber will still follow you at the end of the day.



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