Google AdWords

Google AdWords is Google's advertising program. AdWords lets you create simple, effective ads and display them to people already searching online for information related to your business. So how is it possible to show your ads only to the most relevant audiences? The answer is keyword-based advertising.

When a searcher visits Google and enters a query — say, good beginner guitars — Google displays a variety of relevant search results, such as links to articles containing guitar purchasing advice, or websites dedicated to novice musicians. Google also displays AdWords ads that link to online businesses selling guitars, music lessons, or other products and services related to the query.

For example, imagine that you own a music store carrying a large selection of guitars. You could sign up for an AdWords account and create ads for entry-level guitars in your inventory. For each of your ads, you might select keywords (single words or phrases related to your ad's message) such as beginner guitars or entry-level guitars.

Once you activate your account, your ads would be eligible to appear. That is, the AdWords
system would constantly seek out search queries related to the keywords you've selected, then display your ads to highly targeted audiences. In short, you'd be advertising directly to an audience already looking for you.

Google AdWords offers a variety of ad formats. The most common format is text ads, followed by
image (and animated) ads. Additional formats available include video ads, local business ads, and
mobile ads.


A typical AdWords text ad looks like this:
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adwords.google.com